Whether it’s carousel tunes from an ice cream truck or the “La Cucaracha” horn at lunch, the arrival of food on wheels is always music to the ears. In our gridlocked megalopolis, there’s something wildly appealing about tasty treats working their way to you rather than the other way around. Our phones are mobile, our Internet is mobile—why shouldn’t our food be too?
No matter what they peddle, comestibles mobiles are a novelty that never seems to get old. There doesn’t even need to be food on board to get people excited. Case in point: Los Angeles-based I & I Sound converted a ’69 Dodge ice cream truck into a mobile sound system. Trafficking in reggae beats instead of creamy confections, Shakespeare and Aurelito have been stirring festival crowds with their rolling boombox since 2003.
Gimmicks aside, a recent crop of food trucks have been elevating mobile fare and bringing culinary creativity to a street corner near you. It can be tough business to hit the road rather than settle in at a brick-and-mortar locale, especially with gas prices and bureaucratic meanies being what they are. (Consider the short-lived Cafe Nagomi, what was once a roaming Japanese counter.) Despite the challenges, these new kitchens-on-the-go are tinkering with the recipe for success and aim to, well, keep on truckin’.
Eye on: gourmet food trucks
Kitchens-on-the-go bring on the grub
By Rachel Levin, Special to Metromix
July 7, 2008
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(Credit: Alex Lampila)
