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A longtime fashion industry veteran, Jessica Simmons has always felt like a New Yorker trapped in an Angeleno’s body. In an effort to bring the East Coast’s edgy styling and individuality to the ultra-casual LA scene, she launched Shiq in October 2007. Guests looking to lift their wardrobes out of mediocrity can choose from mock-croc spats, the Berlin-meets-Miami sensibility of Project Runway runner-up Uli Herzner, or statement necklaces by Anna Herrington designed exclusively for the boutique.

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