Home > Los Angeles Style > Style Review > Spotlight on: Seven for All Mankind

Robertson Boulevard may seem like it needs another denim store like the fashion world needs another season of footless tights—get over it, people!—but the opening of Seven for All Mankind’s flagship boutique in mid-November proves once again that if you’ve got the right clothes, there’s always room for one more at the party.

The store launched November 15 with a celeb-studded cocktail party hosted by stylist-to-the-stars Rachel Zoe, which brought out everyone from movie makers (Jon Heder) to scene makers (Cory Kennedy). “The response has been phenomenal,” says store manager Raychel Juarez. And, with trunk shows and one-on-one style services on the agenda, it seems unlikely that traffic to the newest spot on L.A.’s trendiest block will slow anytime soon.

From the no-nonsense sentiment of gray warehouse-type floors to the elegant, almost-over-the-top chandelier, the 3,100-square-foot store’s glamorously casual design underscores the attitude of the wares it stocks. After all, Seven for All Mankind is one of the companies that made it acceptable—dare we say, irresistible?—for regular Joes and Janes to pay big money for blue jeans (excuse us—premium denim).

While we all know (and love) Seven for starting the low-rise jean craze that took hold of hips everywhere earlier this decade, it’s less well-known that the label offers more than just tight-fitting jeans with eye-catching embroidered logos on the back pockets, and with the Robertson store’s dedicated shoes and handbags area as well as a prominent display of other accessories (including some very fetching toiletry bags for the gents), the other Seven collections finally get to have their moments in the sun, too.

Although most items in the store can also be found online, the Robertson boutique will be the exclusive home of special cashmere pieces and a collection of men’s outerwear by Italian label Battistoni. Still, the Seven folks have worked hard to make sure that a walk-in visit is worth the effort, punctuating the décor with subtle but personal touches like the curtain of S-links chained from the ceiling over neatly folded stacks of this season’s must-have jeans, and staffing the store with thirst-concerned staff (“We’re all about customer service,” sales associate Nicole told us, offering water no fewer than three times during our trip).

The front of the store is dedicated to women’s wear—blouses, jackets, and pieces from K.A. 7, a line created for Seven for All Mankind by L.A. designer Katayone Adeli—with a side detour to handbags and shoes.  The focus shifts to men’s clothing and accessories toward the back, where shoppers waiting to catch their second wind can also have a seat in the lounge area, complete with brown shag rug, fashion photography books, and champagne service (which we’re sure Nicole would also be happy to provide).

Although Robertson has a rep for competitive shop-keeping and photog-infested sidewalks, Seven for All Mankind manages to maintain a fashionable and balanced calm within its glass walls. Around the corner, Westsiders brunch at Chaya Brasserie; young Hollywood noshes at The Newsroom down the block, and A-listers crowd The Ivy just across the street. It all adds up to the store’s ultimate stroke of customer service: getting you all dressed up and giving you somewhere to go.

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