'Mad' style

Roger Sterling

The pitch: New York playboy with a heart attack-defying lust for the ladies.
Target audience: Women. Women. Women. Especially Sterling Cooper office manager, Joan Holloway.
Subliminal message: Don’t let the white hair and three piece suits fool you—Sterling is an kind of guy who’ll eat at your dinner table and try to make time with your wife for dessert.
Bottom line: He may look like you dad, but that won’t stop him from trying to sleep with you.