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Don Draper
Credit:press.amctv.com
The pitch: Sterling Cooper golden boy with a secret past. And present. And future.
Target audience: Pretty much anyone with a pulse.
Subliminal message: Is there anything about Don Draper that isn’t subliminal? Season one uncovered some of the farm boy mysteries masked by his grey suits and well-tipped fedoras, and we can only hope season two will explore another great unknown: how he maintains that geometrically perfect part in his hair under any level of duress.
Bottom line: Everyone loves a sharp-dressed man.
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