The ever-classy Tower Bar—whose owner, Jeff Klein, caused a stir by telling Vanity Fair he didn't want Lindsay Lohan coming in for his $16 cosmos—has added a new drink to its menu of classic cocktails: the IZZEWasser. The drink honors celebrity divorce lawyer Laura Wasser, who made tabloid headlines when she dropped the Britney Spears case.
Mixologist Michael Rubenstone created the cocktail, which is a satisfying concoction of Trago tequila, Chambord, fresh blueberries and raspberries, lime juice, and blackberry IZZE. The idea for the cocktail itself came from Matti Leshem of Protagonist, the company hired by IZZE to turn more adults onto the soda, er, sparkling juice.
Leshem chose Wasser as the inspiration for IZZE’s first signature cocktail because she fit a list of criteria: good at her job, bubbly, fun, energetic. “She embodied all the elements of the drink,” says Leshem, who also noted at the launch party, attended by TMZ's Harvey Levin, that “Laura gets better with tequila.”
Only in L.A., right? Not quite. This cocktail is part of a nationwide program honoring “thought leaders” across the country. Next stop is New York, where fashion photographer Pamela Hanson will get her own libation. “Everyone we chose is someone we know personally,” says Leshem. ”We travel in wide circles because we’re fabulous.”
Alexandra Le Tellier is Bars & Clubs editor for Metromix Los Angeles.